LOHAS

愈是步向文明的社會，自然會洐生愈來愈多的名詞。一不留神又或者與時代脫軌，根本無法在這個急速的世代生活下去。什麼metrosexuals(都會美直男)，什麼LOHAS(Lifestyle of Health & Stustainability 樂活族)，基於無知的驅使，必需知道更多吧。

轉貼自www.lohas.com

Background

Lifestyles of Health and Sustainability (LOHAS) describes a $228.9 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives and represent a sizable group in this country. Approximately 30 percent of the adults in the U.S., or 63 million people, are currently considered LOHAS Consumers.

If you're reading this, it's likely that you're part of a diverse and growing community of businesses that provide sustainable goods and services to consumers identified as Cultural Creatives in groundbreaking research conducted by sociologist Paul Ray. Ray found a group of educated consumers who make conscientious purchasing and investing decisions based on social and cultural values.

The emergence of the Cultural Creatives as market drivers is unparalleled in U.S. history. Ray's research shows that one in four adult Americans is part of this group—nearly 50 million people. These consumers are the future of your business and also the future of progressive social, environmental and economic change in this country. But their power as a consumer market remains virtually untapped.

The industry that serves these consumers has been identified in a research report by Conscious Media and given the moniker of Lifestyles of Health and Sustainability, or LOHAS—a market conservatively estimated at $228.9 billion in the U.S., and growing. Cultural Creatives are the basis of the LOHAS market. LOHAS is not a sexy acronym, but one that we think aptly describes what this movement, and our mission, is all about.

聽說連日本的小學生也知道什麼是LOHAS，難怪這種生活方式好像在大行旗道，真的要看看是什麼一回事吧。他們愛健康愛生活愛地球，不盲目消費。目前美國每四人中有一人是樂活族、歐洲約是三分之一呢。